Tours of MINI Plant Oxford Win Tourism Award
MINI Plant Oxford has received a top visitor attraction award from the official national tourism agency for England. The plant, which builds more than 1,000 MINIs each day, has been recognized by VisitEngland with a ‘Best Told Story Accolade’ for its factory tour, which gives visitors a behind the scenes look at how this iconic British car is made. Introduced by VisitEngland in 2014, the accolades are available to attractions that are part of the Visitor Attraction Quality Scheme and are allocated through a scoring system based on an annual unannounced assessment. They recognize attractions that ‘go the extra mile to provide a high-quality day out.’