Corporate Business
Aston Martin Racing Sky Partnership
Europe’s leading entertainment company Sky has signed an agreement with Aston Martin Lagonda and its motorsport division – Aston Martin Racing – to become the British marque’s official UK media partner. The announcement comes ahead of this weekend’s showpiece endurance race, the 2018 24 Hours of Le Mans. This exciting new partnership brings together two quintessentially British success stories to collaborate and forge a range of creative content together that focusses on both Aston Martin Racing’s motorsport activities in the FIA World Endurance Championship, and Aston Martin Lagonda’s growth under its second-century business plan.