
Land Rover – 70 Years as of Friday
Exactly 70 years ago this past Friday, a new brand was introduced to the automotive world with a showcase of three all-terrain vehicles that would be known as Land Rovers. And the rest, as they say, is history. A key component of that history, one of the three Land Rover prototype vehicles – L03 – will be shown at Land Rover Legends later this month. L03 was driven from London to Amsterdam by a young Ernie Bacon (son of Mr. Bacon – the then manager of Rover Company’s London depot at Seagrave Road in Fulham). L03 was ‘despatched out’ of Seagrave Road by Mr. Bacon on Tuesday 27 April 1948, and driven to Amsterdam by a young Ernie to join the Rover Company showcase, launching what was to become among the most iconic automotive brands in the world.