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Jaguar Design: A Story of Style – Review

I have mentioned this book a few times before, but I owe it to you to give a more informative review. Jaguar Design: A Story of Style, is as stunning book both in presentation and in content.  As billed by publisher Porter Press, this is, essentially, the story of three men — Jaguar company founder and owner Sir William Lyons, aerodynamicist Malcolm Sayer and current Design Director Ian Callum — and how they shaped the cars that made Jaguar famous. The line that really struck me, and it actually occurs in Ian Callum’s introduction, is in answer to the question, “Should not form follow function?” To this Callum replied, “Yes, of course, but one of the functions of a Jaguar is to be beautiful.” In a nutshell, that hits at the core of what makes a Jaguar a Jaguar, and what […]