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Corporate Business

McLaren Automotive Launches Mobile Apps

Now you can take your McLaren with you everywhere thanks to the brand’s new automotive mobile app, which puts the whole world of the British sportscar and supercar maker in your pocket or purse. The new McLaren mobile app, for Apple and Android smartphones, opens the door to McLaren Automotive with fingertip ease, capturing all the excitement and passion of the brand along the way. 

Bentley Inspirator
Bentley

Bentley Introduces Inspirator Configuration App

Personal style preferences can now be transformed into recommendation, with Bentley’s latest innovation: the Inspirator. The application monitors the users’ facial expressions and reactions and interprets them in order to configure the perfect Bentley for them. Utilising any iOS device’s camera function, the application’s facial and emotion recognition software measures and analyses the viewer’s emotion based on nuanced facial expressions. 34 facial landmarks are identified at 15 frames per second, as the viewer reacts to stimulating film content. The accurate emotion metrics algorithms are built using the world’s largest emotion data repository – 3.4 million faces have been analysed in 75 countries amounting to more than 12 billion emotion data points. The viewer’s reactions dictate a unique film narrative; the film changes according to what the user responds to most positively, but also deciphers their preferences, creating a unique configuration […]

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Classic Cars

New Motoring Classics Magazine

The new Spring 2015 issue of Motoring Classics magazine is out now. If you haven’t been reading Motoring Classics, you owe it to yourself to check it out. This electronic magazine is published four times per year by the good folks at British Motor Heritage. Not only is Motoring Classics a quality publication so well worth reading no matter what, but it is also free. Yes, absolutely free. It is electronic only, but you can read it on your PC, Mac, iPad, Android tablet or most any other device. On the iOS platform there is even a separate custom app to read the magazine. This month’s issue contains articles on competition, manufacturers, and even the business of renting classic cars to the movie and television industry. Looks like renting your car out might be an interesting way of helping to […]