InMotion, Jaguar Land Rover’s mobility services business, today announced a $25m (£19m) investment in Lyft, the fastest-growing rideshare company in the U.S. This investment will support Lyft’s expansion and technology plans. It will also provide Jaguar Land Rover’s InMotion Ventures with the opportunity to develop and test its mobility services, including autonomous vehicles, and to supply Lyft drivers with a fleet of Jaguar and Land Rover vehicles.
Jaguar Land Rover has launched InMotion, a new technology business that builds apps and on-demand services to overcome modern travel and transport challenges. Next month InMotion will begin real-world testing of a number of different services such as car sharing and car ownership solutions, across North America, Europe, and Asia in the coming months. Adrian Hallmark, Group Strategy Director, Jaguar Land Rover said: With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally. As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands. With technology changing the way people travel and providing access to vehicles at the swipe of a screen, […]