Built in Britain Not Essential to MINI Brand
Corporate Business

Built in Britain Not Essential to MINI Brand

Building in Britain is not essential to BMW’s Mini brand as most customers do not know where the compact cars are built and its new electric model could be made elsewhere, the brand’s boss told Reuters on Tuesday. Peter Schwarzenbauer said the German carmaker would decide by the end of 2017 whether to build the new electric model at an existing site in Britain or the Netherlands, or whether to pick a new location.