The Rolls-Royce Dawn has been named 2016 ‘Design of the Year’ by Robb Report in its inaugural Cars of the Year awards, just weeks after the new convertible received global acclaim during its international launch in Cape Town, South Africa. The world’s most uncompromising open-top motoring experience, Dawn redefines the notion of a true super-luxury drophead and has won plaudits from some of the most highly respected international commentators.
The Rolls-Royce Dawn has earned BBC Top Gear Magazine’s coveted 2016 ‘Luxury Car of the Year’ award, just days after the international launch of the car began in the winelands around Cape Town, South Africa. The most uncompromised open-top motoring experience in the world, Dawn has won plaudits from some of the most highly respected international commentators, with many declaring that the new Rolls-Royce redefines the notion of a true super-luxury drophead. Dawn, the fourth distinctive model in the Rolls-Royce Motor Cars family, is powered by an effortlessly smooth 6.6-litre twin-turbocharged V12 engine and features a multi-layer foldaway fabric roof that, when in place, makes the Dawn the world’s quietest convertible car. Addressing the desires of a significantly younger customer base, Dawn delivers timeless refinement and is the most social car the marque has ever produced. Naming the Rolls-Royce Dawn […]
On 8 September 2015 Rolls-Royce Motor Cars broke new ground by presenting Dawn, the marque’s acclaimed new Drophead Coupé motor car to the world’s media via an interactive, globally streamed online launch. This bold approach was borne out of an intimate understanding of the rapidly changing profile of the marque’s customers and enthusiasts, whilst acknowledging and adapting to the digital media landscape. In total, 4,000 journalists and influencers from around the world witnessed the ‘Digital Dawn’ live, with many posing questions directly to Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. This was a landmark moment in the marque’s ongoing commitment to pioneering new digital approaches to interacting with customers, media and fans of the brand.
This just in from Rolls-Royce Motor Cars … “Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date, and begins a new age of open-top, super-luxury motoring. Dawn is a beautiful new motor car that offers the most uncompromised open-top motoring experience in the world. It will be the most social of super-luxury drophead motor cars for those who wish to bathe in the sunlight of the world’s most exclusive social hotspots. Quite simply, it is the sexiest Rolls-Royce ever built. The name ‘Dawn’ perfectly suggests the fresh opportunities that every new day holds – an awakening, an opening up of one’s senses and a burst of sunshine. In its tentative, inchoate, anticipatory state, dawn is the world coming to light from the ethereal dark of the night. The early-day chill of dawn provides an […]
Rolls-Royce Motor Cars today announced the name of its forthcoming new car. The new model, an exciting and sensuous drophead, will be known as Rolls-Royce Dawn. The car was unveiled to representatives of the marque’s 130-strong global dealer network at the 2015 Rolls-Royce World Dealer Conference in Los Angeles, California today. “Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date,” said Torsten Mueller-Oetvoes, Chief Executive Officer. “Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one’s senses and a burst of sunshine. It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world’s social hotspots.” Rolls-Royce Dawn is the next step in […]