The Morgan Motor Company has launched an immersive 3D online configurator for its newest model, the Plus Six. Featuring high-fidelity graphics and the Plus Six’s extensive range of options, it makes the perfect tool both for customers to finalize the specification of their car, and for enthusiasts to imagine their dream Morgan. The Plus Six is the first Morgan to have been designed entirely using computer aided design (CAD), which has allowed the car to be modeled in the configurator with total accuracy. Combined with the integration of games development software and WebGL technology, it allows for a photo-realistic 3D representation of the car. The user can move the car to view it from any angle, and even zoom in to view its features in detail.