Marking Territory - Louts Celebrates 70 Years
Highlights

Lotus Marks 70th Birthday by Marking Their Territory

In a stunning new film launched today, Lotus Cars celebrates its anniversary in manufacturing outstanding sports cars, ahead of its 70th birthday event, by creating a unique logo on the test track at its HQ in Hethel. Leaving a 70–themed mark on the test track’s skidpan using just two of its most celebrated models, no CGI and more than a few pairs of tires, the precise driving required is a fitting tribute to the precision engineering that the marque is world famous for. Rather than rely on artificial aids or electronic trickery, the new video perfectly reflects Lotus’s approach to sports cars by showing the action on the day as it unfolded, with the final aerial shot proving the cars’ and drivers’ ability. Piloted by Gavan Kershaw (Head of Attributes) and Daniel Peck (Vehicle Dynamics Engineer), the duo is part of […]

VotW - The Letter - With Love From Land Rover
Highlights

VotW – The Letter – With Love From Land Rover

Our video this week is a kind of birthday card love letter from Land Rover. I have to admit that I am a sap for these kinds of videos, and yes, I have been known to cry during Hallmark commercials. Seems this video, though nothing to do with Christmas, is perfect for this holiday week and remembering our families and the good times. The Land Rover Experience centre in Solihull recently welcomed a very special guest. Geoff, a lifelong Land Rover fan, celebrated his 80th birthday with a special surprise organized by Land Rover and his daughter. Getting behind the wheel of our latest vehicles, Geoff got some tips on off-roading from Phil Jones, our Land Rover Experience instructor. The surprises didn’t stop there as Mike Bishop, Product Manager of Land Rover Reborn, brought along a very special vehicle. Watch […]