A one-off Land Rover Defender made a dramatic entrance at Selfridges in London, entering the famous department store through a first-floor window.
The unique Selfridges Edition Defender Works V8 will form the centerpiece of the new-look menswear department at the Oxford Street store, but not before technicians from Land Rover Classic reassemble the vehicle in full view of shoppers.
To fit through the first-floor window, the specially commissioned Defender was dismantled and a team of experts will rebuild the vehicle over the next four days. Once complete, the one-off vehicle will be placed under a protective cover while Selfridges puts the finishing touches to its new menswear department ahead of its official opening on 29 October.
The Selfridges Edition vehicle began life as a 2016 Defender 110 Pick Up but the Land Rover Classic team have turned it into a 110 Soft Top, complete with a branded hood in trademark Selfridges yellow. The bodywork is finished in contrasting Bronze Green and a heritage style folding windscreen and half-height doors complete the open-air look.
Our skilled engineers and craftsmen can tailor vehicles to meet any request, from applying unique paintwork or interior trim to delivering far-reaching mechanical enhancements. The Selfridges Edition shows what can be achieved and we can’t wait to see it take pride of place in the famous department store.
— Tim Hannig, Jaguar Land Rover Classic Director
The Selfridges Edition features chassis and powertrain upgrades introduced on the Defender Works V8 – 70th Edition, which was announced in January to celebrate Land Rover’s 70th anniversary year. Featuring a 405PS V8 that produces 515Nm of torque, an eight-speed ZF automatic transmission plus uprated brakes and suspension, the limited-run Works V8 derivatives are the fastest and most powerful Defender models ever produced.
When the finished vehicle is unveiled at the end of October, the period-style seats will feature chocolate leather upholstery with ivory cross-stitching while the addition of a Jaguar Land Rover Classic Infotainment System will combine period charm with cutting-edge audio technology, providing satellite navigation, DAB digital radio and Bluetooth connectivity in a classically styled head unit.
Note: Press release courtesy of Land Rover Classic.