Bentley Motors is a wholly owned subsidiary of the German company Volkswagen AG. Based in Crewe, England, Bentley Motors Limited was founded by W. O. Bentley on 18 January 1919 in Cricklewood near London and was acquired by Rolls-Royce in 1931.Bentley Motors Limited is the direct successor of Rolls-Royce Motors, which Volkswagen AG purchased in 1998. The purchase included the vehicle designs, model nameplates, production and administrative facilities, the Spirit of Ecstasy and Rolls-Royce grille shape trademarks, but not the rights to the use of the Rolls-Royce name or logo, which are owned by Rolls-Royce Holdings plc and were later licensed to BMW AG.
Bentley Introduces Inspirator Configuration App
Personal style preferences can now be transformed into recommendation, with Bentley’s latest innovation: the Inspirator. The application monitors the users’ facial expressions and reactions and interprets them in order to configure the perfect Bentley for them. Utilising any iOS device’s camera function, the application’s facial and emotion recognition software measures and analyses the viewer’s emotion based on nuanced facial expressions. 34 facial landmarks are identified at 15 frames per second, as the viewer reacts to stimulating film content. The accurate emotion metrics algorithms are built using the world’s largest emotion data repository – 3.4 million faces have been analysed in 75 countries amounting to more than 12 billion emotion data points. The viewer’s reactions dictate a unique film narrative; the film changes according to what the user responds to most positively, but also deciphers their preferences, creating a unique configuration […]