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Champagne British Car Festival, 2017
June 2, 2017 @ 8:00 am - June 4, 2017 @ 5:00 pm
The 26 annual Champagne British Car Festival will be held June 2,3 & 4, 2017 in Bloomington, Illinois. DeLorean has been chosen as the featured marque. The Sunday public show on the lawn of the historic David Davis Mansion will feature the Mecum Auction “Mobile Experience” trailer and the McNuty Irish Dancers.
For anyone who has watched one of the Mecum auctions on TV, you know how glamorous this side of car auctions can be. The glossy paint, rare cars and high-rollers willing to bid up to get what they want make for an exciting event. But that excitement had been limited to the people who happen to watch the auctions on TV or get to one in person, until Mecum joined up with Spevco to create a mobile marketing unit that brings that excitement out on the road.
“When they came to us, they wanted something they could take to car shows, events and their own auctions to interact with people and help build their brand,” said Chris Stonehouse, mission specialist. What they ended up with was an exhibit that can display a couple of cars at a time, on a stage just like the ones that are set up for each auctions. The cars come rolling out to huge fanfare, and people love to get up close and personal with the cars.
The interactive exhibit includes iPads where people can learn more about Mecum and register into their database for alerts of upcoming auctions and a regular newsletter. For registering they get a t-shirt, and then they’re able to get up on stage for a photo-op with the car, which they can share on social media. “It’s been a great way for them to really build excitement and advertise upcoming events,” Stonehouse said. [Mecum Spevco]
Mecum kicked off their 2016 auctions with a big event in Kissimmee, Fla., earlier this month, and Stonehouse was lucky to be able to be there and take part in some of the marketing events. From there the trailer will travel to car shows and specialty events a it makes its way to the other auctions on tap for 2016. “Mecum’s marketing team has been really pleased with the success of this program,” Stonehouse said. “We not only created a customized trailer, but we cover the logistics of taking it on the road. Our all-inclusive, turn-key operations are what really set us apart from our competition, and that’s something the folks at Mecum can appreciate, as they’re also in a class of their own.”
Watch for the ‘The Mecum Auctions Mobile Experience” to show up on June 4th at the CBCF
Note: The information presented was correct when the event was listed. Due to current circumstances, please check with all events before making plans to attend. For any questions about events, you need to contact the event coordinators – the staff of Just British does not have any organizational knowledge of the events.
To submit an event for the calendar, please contact us with the event details including date, time, cost and contact information. You can see a full calendar of events, by going to the Calendar.