Citroën and Austin Healey but not that Austin-Healey

So the headlines confused even us. There is a partnership between French car manufacturer Citroën and Austin Healey. But before you get all excited, as I must admit we did, you need to know that it is not the Austin-Healey you are thinking of. This Austin Healey is a person, a renowned British sportsman.

So, Citroën UK proudly to announced that English rugby star and sports commentator, Austin Healey, is the official UK Brand Ambassador for New C5 Aircross SUV. From playing rugby for England to showing off his moves on Strictly Come Dancing, Austin embodies Citroën’s ‘Be Different, Feel Good’ spirit.

On sale in the UK since Monday 4 February, New C5 Aircross SUV will make the perfect partner for Austin with the thousands of miles he travels for work.

Citroën and Austin Healey but not that Austin-Healey

On his appointment, Austin Healey commented:

I’ve been a fan of Citroën since I was a young boy, so it is an honour to be able to work with the brand and be the ambassador for New C5 Aircross SUV. With all the challenges of a busy family life, the comfortable and spacious interior, numerous cubby-holes and useful technology will make everything from running the girls between sports practice to travelling up and down the country for work, an absolute pleasure.

Healey will play an integral part in the UK launch of Citroën’s flagship model, as he supports key brand activities over the coming months, such as participating in various brand events and speaking at dealer meetings.

Citroën is currently enjoying growth in its market share in the UK, following a strategic repositioning in line with its ‘Inspired By You’ brand signature, and a product offensive that has seen the brand launch six new passenger car models in two years.

Karl Howkins, Managing Director at Citroën UK, commented:

We are really excited to work with such an accomplished sportsman as Austin Healey. Not only are his personality and values perfectly aligned with the brand, his active lifestyle and family commitments provide the perfect opportunity to demonstrate the versatility of New C5 Aircross SUV to an even larger audience.

So sorry, you can relax. This has nothing to do with the famed British car marque, but we thought that since you might see a glimpse of a name in a headline we should let you know what is going on.

 Note: Press release courtesy of Citroën UK.

 

Staff

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