Aston Martin has announced it will widen its product offering for markets outside of Europe. Based on a conditional offer of an exceptional regional growth fund from the UK Government, Aston Martin will commence work this year on new models intended to broaden its customer reach in export markets such as China and the Middle East.
The UK Government has committed support up to the value of £6.9 million, conditional on investments in new products from Aston Martin.
Commenting on this news, Aston Martin CEO, Dr Andy Palmer said: “Expanding our product range to enable a greater reach into export markets is an essential part of our Second Century business plan. Having this support from the Government to help execute the plan is a meaningful vote of confidence in the future of the company.”
Press release courtesy Aston Martin, 29 March 2015, Gaydon.