Aston Martin is heading for a different kind of cinematic adventure. The British marque has announced a collaboration with Disney and Lucasfilm to celebrate the 50th anniversary of Star Wars in 2027, with a year-long programme beginning in January.
The announcement, issued from Gaydon on November 12, brings Aston Martin into a global celebration of the film series that began in 1977. The original Star Wars, later retitled Star Wars: A New Hope, reaches its half-century next year.
A new collaboration, with details still to come
Aston Martin describes the partnership as a meeting of British craftsmanship and cinematic storytelling, with a series of activities and collaborations planned across the anniversary year. The company says it will announce further details of its programme in early 2027.
That leaves plenty of room for curiosity, but not yet for a shopping list. The release does not announce a Star Wars special-edition Aston Martin, name a model for the collaboration or give prices, production numbers or an order date. For now, this is the opening announcement of the partnership rather than the unveiling of a new car.
For 50 years, Star Wars has demonstrated the extraordinary power of design and storytelling to inspire generations around the world. At Aston Martin, we share the same commitment to creating products and experiences with distinctive character and lasting emotional resonance, making this a natural and exciting collaboration.
Finbar McFall, Global Director of Marketing & SVO at Aston Martin
The wider Lucasfilm anniversary programme will celebrate the legacy and future of Star Wars and, according to Aston Martin’s announcement, includes a theatrical run of the original 1977 film. The release does not provide dates or locations for that run.
For Aston Martin enthusiasts who also have a soft spot for that galaxy far, far away, it is an entertaining prospect. What the collaboration will put on display, on the road or elsewhere remains to be seen when the company shares its plans.
Explore more Aston Martin news from Just British.
Source: Aston Martin’s November 12 announcement, distributed via Newspress. Image supplied by Aston Martin for editorial use. Lucasfilm, STAR WARS and related properties are trademarks and/or copyrights of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
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