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Corporate Business

Jaguar ‘British Villains’ Campaign Honored

(MAHWAH, N.J.) – Jaguar North America announced that the ‘British Villains‘ marketing campaign, starring the 2015 F-TYPE Coupe, a two-seat sports car focused on performance, agility and driver involvement, has been honored with Regional AME Platinum and Gold AME Awards for the ‘World’s Best Advertising & Marketing Effectiveness’ in the automotive category. The 2015 international AME Grand Jury, comprised of interactive and multidisciplinary marketers, planners, and creatives, awarded a total of 25 Gold AME Awards, 25 Silver, 26 Bronze, and 20 Finalist Certificates to entries submitted from 18 countries on five continents. Award-winning campaigns successfully demonstrated groundbreaking solutions to challenging marketing problems. The “British Villains” campaign was launched in January 2014 and captured the premise that Brits have long made the best villains in landmark films, combining intelligence with charm, restlessness with calm, and are always confident. The brand and […]