LAND ROVER 70th Anniversary Line in the Snow 2
Highlights

Land Rover Announces 70th Anniversary Celebrations with Line in the Snow

After 70 years of all-terrain adventures and global expeditions, Land Rover has once again taken the Defender to new heights for the anniversary. Stretching over 250 meters, the spectacular Defender outline was imprinted on the side of a mountain in the French Alps. The one-off snow art was created to announce World Land Rover Day on 30 April, exactly 70 years since the original Land Rover was first shown to the world at the 1948 Amsterdam Motor Show. The unique image is a tribute to the moment when the engineering director of Rover, Maurice Wilks, first sketched the shape for the original Land Rover in the sand of Red Wharf Bay and proposed the idea to his brother Spencer, Rover’s managing director. The forward-thinking design was eventually christened the ‘Land Rover’; the outline of which we now recognize as the […]