Jaguar Land Rover is revealing Sayer, the intelligent and connected steering wheel of the future during the inaugural Tech Fest at Central St Martins, University of the Arts London. This steering wheel concept lives in your home and becomes your trusted companion. Sayer is the first voice-activated artificial intelligence (AI) steering wheel that will be able to carry out hundreds of tasks. Sayer could signal your membership of our on-demand service club. A club which offers either sole ownership or the option of sharing the car with others in your community.