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Corporate Business

Roewe 550 Unveiled

This is the car which will put MG back on the map – in Birmingham. It’s called the Roewe 550, but Auto Express can exclusively reveal that an MG-badged version is on its way, and is likely to be made at Longbridge. The 550 has been designed to appeal to British buyers – the lines were penned by a team of leading UK stylists working for Roewe’s owner Shanghai Automotive Industry Corporation (SAIC). The Chinese firm recently bought NAC MG, and is now looking to use the famous octagon logo to give it a slice of the lucrative European market, as SAIC has decided not to bring the Roewe badge here. A car based on the 550 will be the first MG to go on sale.