Land Rover Launches Discovery Adventures Podcast
Highlights

Land Rover Launches Discovery Adventures Podcast

Land Rover has launched its first ever family-friendly binaural podcast series that uses the immersive experience of 3D sound to encourage adventurers of all ages to get out and experience a British outdoor adventure in the car – making it the perfect adventure whatever the weather. The entertainment series aims to bring the adventurous spirit of Land Rover to life, reflecting the brand’s ethos to get off the beaten track and discover. Research into the car as a unique shared family environment published by Dr Jessica Pitt in 2017* found that a car journey provided the perfect ‘in between’ space allowing the chance for quality time together, whilst the nature of the space, down to the configuration of the seats, offered the ideal opportunity for a shared family experience without distraction. It was these findings that led Land Rover to […]