Michael Cook

In many ways, Michael Cook is responsible for the vision that most Americans have of the sporting, carefree lifestyle of the British sports car owner. He, along with 22 other remarkable individuals, will be inducted into the British Sports Car Hall of Fame on June 2, 2017. For more than 30 years, Mike Cook’s job was to publicize and promote British cars in America. From the height of the sports car craze in the late ’50s to the end of the era when Jaguar ownership passed to Ford, Cook helped create the image of the marques, generate media buzz, launch new models, and publicize racing successes.