ROLLS-ROYCE MOTOR CARS UNVEILS NEW DIGITAL EXPERIENCE
Corporate Business

Rolls-Royce Unveils New Digital Experience

On 8 September 2015 Rolls-Royce Motor Cars broke new ground by presenting Dawn, the marque’s acclaimed new Drophead Coupé motor car to the world’s media via an interactive, globally streamed online launch. This bold approach was borne out of an intimate understanding of the rapidly changing profile of the marque’s customers and enthusiasts, whilst acknowledging and adapting to the digital media landscape. In total, 4,000 journalists and influencers from around the world witnessed the ‘Digital Dawn’ live, with many posing questions directly to Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. This was a landmark moment in the marque’s ongoing commitment to pioneering new digital approaches to interacting with customers, media and fans of the brand.