Lotus Driving Academy
Highlights

Lotus Driving Academy Establishing Franchise Program

The Lotus Driving Academy is initiating a franchising programme to create a global network of Lotus Driving Academies in which to offer its training packages to driving enthusiasts around the world. Currently catering for over 2,000 visitors a year out of its base at Lotus’ HQ, Hethel, the franchising programme aims to increase this number several fold with the introduction of new international sites throughout 2016. Jean-Marc Gales, Chief Executive Officer of Group Lotus plc, stated: “The Lotus Driving Academy was originally established in 1999, offering a comprehensive range of driver training and experience packages for customers to relish the benchmark handling and pure driving experience of Lotus cars. The driver training packages have been developed and fine-tuned over the years to keep pace with the progression and increased performance of Lotus cars, while staying true toLotus philosophies. I am […]

Lotus Driving Academy Immersive Video
Corporate Business

Lotus Driving Academy in 360 Degree Immersive Video

Established in 1999, the Lotus Driving Academy offers a comprehensive range of driver training and experience packages for customers to get a taste of the benchmark handling and pure driving experience of Lotus sports cars. Now available for the first time, prospective customers, Lotus fans and track driving enthusiasts alike can experience what a day with theLotus Driving Academy might feel like in full 360 degree immersion using the latest video technology. At the home of Lotus Cars in Hethel, Norfolk lies a 2.2 mile test track that has been the site for test and development of all Lotus Cars since 1966. Viewers now have the opportunity to experience this world famous circuit at full race-pace in virtual reality – through their computer, tablet or mobile device – and get a taste of what’s on offer before experiencing it for […]