Aston Martin and Waldorf Astoria Beverly Hills announced today that guests who book the new “Live Aston Martin” suite package before March 31 will receive exclusive access to drive an Aston Martin through the streets of Beverly Hills. Offered to guests for a limited time, the activation also features an Aston Martin DB11 display vehicle at the Beverly Hills property and a pop-up retail store. This is the perfect venue for current and prospective clients to indulge in the spirit of LA’s car culture by driving one of the world’s most beautiful cars amid a luxurious backdrop. It’ll certainly add an unforgettable dose of adrenaline to the hotel stay! — Laura Schwab, president of Aston Martin the Americas
The 37-foot Aston Martin AM37 powerboat made its world debut at the Monaco Yacht Show today, marking the luxury British brand’s entry into the nautical world. The new day-cruiser is offered in two versions with the AM37S expected to reach speeds of 50 knots. The AM37 is the result of two years of research and development, challenging the status quo of the nautical world and combining the best in innovative technology and bespoke craftsmanship. The AM37 was a true team effort, bringing in the most experienced Aston Martin designers to style and create a truly unique product. Aston Martin’s master craftsmen who worked on cars such as One-77, Aston Martin Vulcan and the new DB11, provided their automotive experience, which was reinterpreted onto the boat with outstanding results.
McLaren Automotive, the British producer of luxury sports and supercars, has announced the appointment of Duncan Forrester and Freddie Gilbey to the Global Communications team, creating its first Corporate and Lifestyle Communications function which will report into Global Communications Director, Wayne Bruce. Duncan Forrester is appointed to the role of Global Corporate Communications Manager with responsibility for elevating the reputation of McLaren as a benchmark luxury automotive technology company, employer of choice for world-class engineers and an important contributor to the success of UK PLC. Duncan undertook work experience for the McLaren Formula 1™ team in 1987/88. He re-joins McLaren following 26 years in the automotive industry at dealership, national sales company and global manufacturer levels. Working for brands such as BMW in the UK and Volvo Car Group in the UK and Sweden, he was latterly Global Vice President, […]