Lotus Kuwait Showroom opens with Lotus Evora 400 unveiling
Corporate Business

Lotus Kuwait Showroom Opens with Lotus Evora 400 Unveiling

An automotive legend comes to Kuwait, with the official opening of the brand new Lotus showroom in Kuwait City’s Shuwaikh district, marked with the unveiling of the exhilarating Lotus Evora 400 sports car. The exciting new Lotus Kuwait facility, close to the SIRBB race circuit, is the result of a partnership between Lotus Cars Middle East, the distributor for Lotus cars in the region, and Alghanim Motors, offering new and existing customers the opportunity to experience the famous brand first hand. Officially opened today by Aslam Farikullah, Chief Operating Officer of Group Lotus plc, Mr Samir Kasem, Chief Operating Officer – Alghanim Industries and His Excellency Mr Matthew Lodge – British Ambassador to the State of Kuwait, the ceremony included esteemed guests, key media and senior management from both businesses. Joining the critically acclaimed Lotus Evora 400 at the new […]

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Aston Martin

Aston Martin To Build Luxury Brand

Aston Martin could co-operate with Daimler AG’s Mercedes on ventures ranging from engines to new models, the British luxury carmaker’s majority shareholder, Kuwait’s Investment Dar, said on Tuesday. Adham Charanoglu, business development manager for Investment Dar, which bought Aston Martin from Ford Motor Company last March, said it had held talks with Mercedes and with LVMH’s Louis Vuitton and PPR’s Gucci on branded merchandising. Charanoglu told the Reuters Islamic Finance Summit that plans to overhaul Aston Martin merchandising had yet to be finished but included opening new centers dedicated to the marquee — made famous by James Bond — in the UK, the Gulf and possibly the U.S. Any brand development would need to be at the top end of the luxury market, with opportunities stretching from apparel, owners’ events and track racing to real estate, Charanoglu said, adding Aston […]