No Picture
Corporate Business

Vauxhall Redesign of Griffin Badge

Vauxhall is overhauling the design of its famous Griffin badge and will give the new logo a much bigger presence on the face of all its new models, starting with this summer’s redesigned Insignia, the Vectra replacement. The Griffin badge currently shares space on the nose of Vauxhall’s models with a chrome V-shaped finisher, which will remain a feature on the nose of models. But the redesigned Griffin will be the dominant identity on the nose of the Insignia, with other models getting the new badge as they are facelifted or replaced. “Time has come for the Griffin badge to get an update, just as our new model range needs,” says a Vauxhall source. The move will bring Vauxhall more in line with German sister-company Opel, whose circular badge crossed with a zig-zag dominates the front of its versions of […]