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Corporate Business

No Electric Rolls Royce … Yet

The electric version of a Rolls Royce Phantom presented by the British luxury car maker at this year’s 2011 Geneva Auto Show will not spawn any production version, at least not yet, according to the company’s CEO, Torsten Mueller-Oetvoe. In March, when the model was presented, Rolls said it was trying to probe the public’s reaction to an electric luxury car, and only after having enough data would decide whether to build it or not. Now, some three months later, the model has been given the temporary axe, not because people showed little interest, but because the model, at least for now, would make no sense. According to the CEO, since most of the people buying Rolls Royce cars live some great miles away from cities, the limited range current batteries can provide will not help them very much. Meaning […]