Backseat Bedtime with Edith Bowman
Corporate Business

Backseat Bedtime Children’s Stories from Vauxhall

Vauxhall Motors and Edith Bowman have launched ‘Backseat Bedtime’, a series of narrated popular children’s stories by author Tracey Corderoy to help parents on long car journeys over the festive period.  With over 12 million cars on the road during peak times, more Brits embark on long drives over Christmas and the New Year than at any other time of the year (RAC 2014). Unsurprisingly, three-quarters (75%)* of parents say they find these long car journeys stressful, with the majority (80%) saying they find it hard to keep their little ones amused. To deal with this stress, half of parents (48%) time long journeys to coincide with bedtime and over half (56%) put their children in their pyjamas before setting off, hoping they will sleep straight through.