
Land Rover
Land Rover Reductionism Stars at London Design Festival
Land Rover has a new place at the heart of the world’s creative capital – a dramatic sculpture hat the London Design Festival. The installation at the Design Museum in Kensington offers an extraordinary insight into the Land Rover design philosophy of Reductionism that inspired the new Range Rover Velar. The sculptured vehicle is Land Rover design in its purest form; beautifully balanced volumes and proportions with stunning silhouettes that point towards future models.