Land Rover Commits To Britain's America's Cup Quest

Land Rover Commits To Britain’s America’s Cup Quest

Land Rover will extend its support of Britain’s America’s Cup sailing team by signing a new deal to continue as Title and Exclusive Innovation Partner of Ben Ainslie Racing (BAR) for the 36th America’s Cup. The announcement is a boost for the team, who bowed out of the 35th America’s Cup in Bermuda after a courageous battle with Emirates Team New Zealand in the play-off stages. Land Rover BAR’s exit ends a successful inaugural campaign for one of the newest challenger in the competition. They finished at the top of the America’s Cup World Series and came third in the qualifiers.