Land Rover Commits To Britain's America's Cup Quest
Highlights

Land Rover Commits To Britain’s America’s Cup Quest

Land Rover will extend its support of Britain’s America’s Cup sailing team by signing a new deal to continue as Title and Exclusive Innovation Partner of Ben Ainslie Racing (BAR) for the 36th America’s Cup. The announcement is a boost for the team, who bowed out of the 35th America’s Cup in Bermuda after a courageous battle with Emirates Team New Zealand in the play-off stages. Land Rover BAR’s exit ends a successful inaugural campaign for one of the newest challenger in the competition. They finished at the top of the America’s Cup World Series and came third in the qualifiers.