Aston Martin The Americas Appoints Alexa Harnett as Head of Marketing - Header
Aston Martin

Aston Martin The Americas Appoints Alexa Harnett as Head of Marketing

Aston Martin is pleased to announce the appointment of Alexa Harnett for Aston Martin The Americas, reporting to Laura Schwab, president of Aston Martin the Americas, effective January 28. Based at the company’s regional headquarters in Irvine, California, Alexa’s role as head of marketing embraces brand marketing and communications to both Aston Martin’s customers and 43 dealers in the region, spanning the United States, Canada, Mexico, and South America. Alexa joins Aston Martin from Mercedes-Benz USA, where she’d spent 12 years in a variety of roles focusing on regional, brand and event marketing. Most recently, she led the marketing communications department, overseeing all advertising, marketing, and social media activities, in an effort to drive brand and product awareness. Having graduated from Santa Clara University with a B.S. in commerce and marketing, Alexa launched her career at an internet marketing agency, […]