Upcoming Ad for the New Land Rover Discovery
Highlights

Upcoming Ad for the New Land Rover Discovery

We don’t often cover advertisements here on Just British, but this one for the new Land Rover Discovery is kind of fun. In the ad, Olympic hero Sir Ben Ainslie battles a desert sandstorm to reach his Land Rover BAR sailing team. The 60-second advert was directed by Ridley Scott Associates’ Jake Scott and will be aired for the first time in the UK during the break of ITV’s coverage of the RBS Six Nations’ game between Ireland and Italy, at 2pm local time on Saturday 11 February. Later that day, on the same channel, the advert will be shown again during The Voice at 8pm local time. It celebrates the new Discovery going on sale in the UK with prices from £43,495.