VotW - Rover SD1 - Design With Style

VotW – Rover SD1 – Design With Style

Our Video of the Week this go-round is on the story of an often forgotten car from a seldom remembered brand in the US – the Rover SD1. Rover and British Leyland were beset by problems in the mid-1970s. Out of this cauldron of mismanagement came the Rover SD1 in 1976. It was called SD for the Specialist Division and 1 for the first car to come from the in-house styling department. Despite a dramatic, innovative design both inside and out, the option of classic V8 grunt, and more or less universally praised dynamics, the SD1’s reputation and its longevity suffered at the hands of a company in meltdown. And it could all have been so different. The car, which was styled by Rover’s design genius David Bache, had some grand ambitions. It had been designed to look like a […]