Aston Martin will be the presenting partner of this year’s world-famous Pret-à-Diner dining experience, taking place at the IAA Motor Show in September. Located in the heart of Frankfurt’s financial district, the prestigious former Deutsche Bank building will host the acclaimed dinner event as well as a unique exhibition of automotive art.
Parts of the building will be transformed into the Aston Martin “House of Beautiful”, a unique ‘pop-up’ concept in the heart of Frankfurt, which will be opened to the public from 8 September until 13 October 2017.
Exciting hand-crafted and beautiful automotive art, including the Aston Martin Valkyrie hypercar, the new Vanquish Zagato Volante, and the DB11 will be on display. Entry to this exclusive glimpse into the world of Aston Martin and its iconic sports cars will be free for all, and open to the public between 10.00am and 5.00pm.
For those who like to combine automotive art with culinary highlights, Pret-à-Diner is set to deliver. Premium food artist KP Kofler has created an unparalleled dining experience, combining innovative food and drink concepts by young up and coming chefs, modern art and vibrant music.
Mark Kenworthy, President of Aston Martin Europe, said:
Aston Martin is proud to be the presenting partner of Pret-à-Diner 2017. We are very excited to bring Aston Martin into the heart of Frankfurt during the IAA Motor Show. We will transform this beautiful building into “The House of Beautiful” with a unique Aston Martin brand experience displaying some of our most exclusive models. We are confident that this exhibition and showroom concept will be a highlight during IAA, allowing enthusiasts the opportunity to view some of the world’s most beautiful cars.
Note: Press release courtesy of Aston Martin.