Month: May 2017

As Land Rover begins the countdown towards its 70th-anniversary celebrations on 30 April 2018, the perfect gift for Defender lovers across the globe has been announced. Icon is the definitive official book celebrating Series and Defender models. It hits the shelves in July. Just over 69 years ago, on April 30, 1948, a legend was born as the first Land Rover was revealed to the world at the Amsterdam Motor Show. Over the next seven decades the rugged 4×4 visited all corners of the world as it wrote its name into automotive folklore.

This week, Land Rover North America launched its marketing campaign to introduce the new 2017 Land Rover Discovery, the brand’s most versatile and capable SUV. Led by the 30-second television commercial featuring the Land Rover Ben Ainslie Racing (BAR) sailing team, the U.S. campaign includes interactive media partnerships with The New York Times, Travel Channel and CNN’s “Anthony Bourdain Parts Unknown,” as well as experiential and influencer activities.