Octane Magazine is reporting that Jaguar Land Rover is to expand its Heritage division in what senior executives are referring to as a ‘complete change of mindset’ within the group, clearly aiming to emulate the success of Aston Martin Works and Ferrari Classiche.
The revamped division will be based at Jaguar’s spiritual home, the Browns Lane factory site in Coventry, where production was based until 2005, when it moved to Castle Bromwich. The first of six ‘continuation’ Lightweight E-types is currently in build there, as revealed by Octane in May, but the buildings are now being equipped with service and restoration bays.
These will allow owners of classic Jaguars to have their cars serviced, repaired and restored at Browns Lane. All classic Jaguars will be catered for, not just the traditional XKs and E-types, and there will be particular emphasis on supporting owners of the ever-scarcer early XJ-S and XJ6/12s.
In the same vein, Jaguar Heritage will also be looking at re-introducing parts that are currently unavailable or of poor quality. There are no plans to modify cars, and the emphasis will be on sticking to standard specification. To this end, certification will also be offered, in the same way that Ferrari Classiche offers proof of ‘factory-approved’ specification at Maranello.
For more info, please see Octane Classic & Performance Cars.