Caterham was in high spirits at the Goodwood Revival last week, as all 60 of its new, retro racer Seven SuperSprint sold out within an incredible seven hours.
The SuperSprint, the second retro Seven unveiled in the last 12 months to mark the Seven’s 60th anniversary year, can now lay claim to be the fastest-selling model in Caterham’s history.
Priced at £29,995 for the 30 cars for the UK, the remaining 30 are destined for Europe. The latest incarnation of the Seven has trumped the Sprint, which sold out in the space of seven days after being launched at Goodwood Revival last year.
David Ridley, Caterham’s Chief Commercial Officer, said:
After last year’s incredible sales result with the Sprint, we were hoping for similar success with the SuperSprint. Having said that, to sell out within seven hours is something we’ve never seen before and it has set a new sales precedent for Caterham. Considering that last year we took orders for over 600 Sevens, the SuperSprint’s success is likely to account for around 10% of our annual sales in 2017 and we are on track to beat last year’s sales record.
There is quite clearly an appetite for retro styled cars and we’ve tapped into that trend with the Sprint and SuperSprint.
Having sold all 60, Goodwood’s wet weather far from dampened the mood on the Caterham stand.
The 60th car was sold by Caterham at 1.30pm on Friday, September 8 but Caterham is taking deposits on a waiting list in the unlikely event of a cancellation.
Offering the ultimate in gentleman racer style, alongside the hearty power of its 95bhp Caterham Works Racing-tuned, three cylinder engine, the Seven SuperSprint is as at home on the road as it is on the circuit.
A unique Brooklands windscreen, quilted and stitched seats trimmed in Innes tan Scottish Muirhead leather, a wooden-rimmed sports steering wheel, and 1960s-style racing livery ensures that the driving experience is nothing short of sepia-toned race nostalgia.
The Seven SuperSprint is available in six paint schemes, all featuring their own signature color and named after classic race circuits including Aintree (green with orange noseband), Hockenheim (silver with red noseband) and Imola (red with white noseband).
With 1960’s race style front of mind, Caterham has also created a single-seater option, which comes complete with a tonneau cover for the more serious pilot looking to strip out as much weight as possible.
|In six 1960’s inspired paint schemes
(fully painted body and wings)
(Silver with red noseband)
(Red with white
Gulf racing stripes)
|Dijon (Navy blue
with white noseband)
with black roundels)
Overview of the full specification:
|95bhp three cylinder engine with an overhead camshaft, radiator, electric fan and turbo|
|Full synchromesh with five forward gears and single reverse gear|
|Limited slip differential|
|Front disc brakes with twin piston callipers|
|Rear drum brakes|
|SuperSprint race inspired suspension package with adjustable platforms|
|Caterham Works Racing developed live rear axle with A-frame|
|Bilstein shock absorbers|
|WHEELS AND TYRES|
|14” wheel finished in cream|
|The Avon tyre company 155/65R14 radial ZT5 tyres|
|Unique dashboard finished in Innes Tan with SMITHS dials and shift light|
|Quilted stitched seats trimmed in Innes Tan, Scottish Muirhead leather|
|Innnes Tan textured, powder coated interior panels|
|Wooden rimmed 12” Moto-Lita steering wheel|
|4 point racing harnesses|
|Bespoke sixties inspired battery master cut off switch|
|Exposed body coloured tunnel top|
|Interior heating system|
|Push button start|
|12V accessory socket|
|Unique numbered dash plaque|
|Brookland’s aero screen|
|Extended front cycle wings|
|Silver Le Mans style mesh grille and side intake|
|Classic silver interior and side mounted mirrors|
|Classic rear lights and non-louvered bonnet|
|Period grey coloured chassis and suspension|
|Full racing livery including roundel and sponsor decals|
|Full polished windscreen with Mohair hood and sidescreens (in lieu of Brookland aero screens)||£1,995|
|Sidescreen armrests trimmed in Innes Tan, Scottish Muirhead leather||£170|
|Stainless steel rear wing guards||£40|
|Twin seater Mohair tonneau cover (standard on single seater)||£330|
Note: Press release courtesy of Caterham Cars.