PR from the Period

For some reason, maybe it is just the pack-rat in me, I love to accumulate press releases and such from the time my cars were released.  This is especially true with a car like the TR4 which was made before I was born. This ephemera helps me understand a little of the way these machines were thought of when they were produced. Of course now we think of them as quaint, and vintage, and we attach all sorts of nostalgia to them. But for my picture to be complete, I want to know what the companies and the buying public thought of these autos when the first rolled off the line.


To that end you will see here pictured two press-release photos and one post card.  At least that postcard helps me get at least some idea what my white car would look like with period white-wall tires.

Car & Driver Introduction

Found this magazine, and I hope to post more of the it soon. This is from 1961 original introduction of the TR4. And I will tell you, all of the articles and ads in the magazine are absolutely amazing. A true time capsule.

Gotta Love Those Retro Ads

Here are some more ads for the TR4 from the early ’60s. I have to admit that I really like these. It would be great to have either the real thing or at least very good scans of them to hang up in the garage over the car. The Group 44 one is most interesting to me since I saw the reunion of the Group 44 cars at Road Atlanta during The Mitty this past May.
TR4 Ad 3 TR4 Ad 2 TR4 Ad 3

YouTube Video of Very Early TR4

What is especially interesting about this video, to me at least, is the shot of the short bulge hood. That and the narrator saying that only the first 800 had the short bulge.

TR4 Finally At Home

Finally was able to bring the car home from storage. With some help from my son and his best buddy the Triumph is now happily snug in the garage.

Hmmm…. think I may name this car “Lydia”!


Rolling down off the flatbed.

Nice and snug. Actually a little too snug – we can’t open the door to the back room in the garage.


Thanks to my son and his friend Elliott for helping with the move.